Put your brand
on the grid
all season long.
APEX Branding Services
Grassroots motorsports that puts your logo on multiple cars, in multiple classes, from January through October.
About APEX
Apex Branding Services puts brands on multiple race cars across the full season, creating constant exposure, real driver relationships, and a motorsports story fans actually care about. Read more.
Our mission: Bold sponsorship that moves metal
We place your brand across multiple cars, multiple classes, and a full season of racing so you get constant visibility, genuine driver access, and a story fans remember.
Brand exposure that feels bigger than the budget
For less than half the cost of one pro racing entry, Apex delivers multi-car visibility, unlimited driver access, social content, live streaming, and charitable activation.
Multi-car exposure
Your logo rides on multiple cars across multiple classes, creating repeated brand moments every time the pack hits the track.
Driver access and content
You get authentic driver access, photo and video content, and real-time storytelling that turns every race weekend into marketing fuel.
Live streaming and charity
Live streaming extends the reach, and charitable tie-ins help your sponsorship do good while it drives awareness.
Key questions answered
Got questions about full-season sponsorships, driver access, content, streaming, and charitable impact? Let's talk.
What does an Apex sponsorship include?
Your brand gets placed across 10 to 12 race cars competing all season long, plus driver access, content, live streaming moments, and charitable tie-ins that extend the story beyond the sticker.
How is this different from pro racing sponsorship?
You get multi-car, multi-class exposure for less than half the cost of a single professional racing entry, with more track time, more touchpoints, and a more authentic fan connection.
When does the season run?
ABS runs January through October, so there is almost always an Apex car on track and a brand moment happening.
What makes the fan base valuable?
Grassroots motorsports fans are loyal, attentive, and proud of the sponsors that support their racing family. They remember brands that show up with them.
What about the 2026 Road America opportunity?
The SCCA National Championship Runoffs at Road America in Elkhart Lake, Wisconsin, is a marquee 2026 opportunity, pairing your brand with one of the most historic and passionate stages in amateur racing.
What sponsors say
"Apex turned our marketing spend into a real story. We got repeat exposure, fan recognition, and a community that actually leaned in."
Jordan Blake •
Brand Partnerships Lead
"We wanted sponsorship with depth, not just a logo placement. Apex gave us access, content, and a fan base that remembers who supports the racing family."
Taylor Reed •
Marketing Director
"The community around these cars is the difference. Fans notice the sponsors, the drivers talk about them, and the charity work makes the partnership feel bigger than advertising."
Maya Thompson • Race Weekend Partner
Meet the Drivers
Real racers with real followings — and the passion to make your brand part of their story.
Joe Jameson
Thank you for contacting us.
We’ll get back to you as soon as possible.
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Upcoming Events
The drivers are authentic, the fans are loyal, and the weekends are built for brands that want to be remembered.
Historic venue. National spotlight. Partner with us at the most iconic circuit in the Midwest — and do real good in the process. Win on track and win with your community.
The season kicks off and so does your brand exposure. Multiple classes, packed grandstands, and our drivers ready to carry your colors across the finish line first.
Lakeside atmosphere. Wall-to-wall fans. A live stream audience that rivals some professional series. Your logo doesn't just sit on a car — it sits center stage.
The biggest stage in amateur road racing. National media. The most dedicated motorsports audience in the country. End the season where champions are crowned — with your brand on top.
